Dairy, Sheep & Beef, Agricultural Economist

Phil joined AgFirst Waikato in 2012, after 35 years with the Ministry of Agriculture and Forestry. He has worked in agriculture all his working life, covering a wide range of issues.

Phil has been a member of the New Zealand Agricultural and Resource Economics Society since 1987 and on the executive for 25 years. In 2019, Phil was made a life member in recognition of his input into the society.

Phil has 2 masters degrees: MAgSc (hons) & a MBA and specialises in economic research and analysis, technology transfer, farm management, project management, environmental management, risk management, and business planning.


  • Master of Business Administration, Waikato University 2009
  • Master of Agricultural Science (Honours), Massey University, 1988
  • Bachelor of Agricultural Science, Massey University, 1977
  • Intermediate Nutrient Management Certificate, Massey University, 2012
  • CEO Leadership Course
  • Range of Institute of Management Courses
  • Life Member NZ Agricultural and Resource Economics Society
  • Deputy Chair Waikato Rural Support Trust
  • Editorial Board NZIPIM Journal 2013

Professional Expertise & Experience

Consulting Agricultural Economist specialising in:

  • Economic  research and analysis
  • Agricultural extension services and technology transfer
  • Applied Agricultural research
  • Temperate livestock production
  • Disaster recovery
  • Agricultural impacts on water quality
  • Investment analysis/financial analysis, including farm budgeting
  • Strategic planning and business management, development of business plans
  • Risk management and analysis
  • Project management: planning and implementation
  • Farm Management: design of management systems
  • Environmental management

Download Phil’s latest CV and career history here.


  • NZ Institute of Primary Industry Management Journal articles: Farm debt (2012), Farm productivity (2013), Land values (2013), Economics of wintering barns (2014), Cost of Dairying Production (2015)
  • Presented 25 papers to the NZ Agriculture and Resource Economics Society conference (1988-2016) – published in the proceedings.
  • Presented a paper on “Constituents of Land Value” to 1991 Society of Economist Conference – in proceedings.
  • Presented 6 papers to OECD conferences (water quality (2003, 2005), technology transfer (2000), risk management (2010, 2011)).
  • Written components of the MAF Farm Monitoring report every year from 1988 – 2012.
  • Masterate Thesis: “Developing an Institutional model for the extension and adoption of environmental Best Management Practices by pastoral farmers in New Zealand”

Written MAF Technical papers:

  • History of Extension Services in NZ (2001);
  • Nitrogen Trading System in the Taupo Catchment (2004);
  • Economic Analysis of reducing nitrogen input into the upper Waikato River Catchment (2010);
  • Economic analysis of the impact on farming of limiting the loss of nitrogen and phosphorus; A Catchment Case Study: Aparima (Southland) (2014)
  • Economic analysis of stock water reticulation on hill country (2017)


  • Written a chapter “Economic Analysis of Reducing Diffuse Nutrient Discharge into Water Bodies” in the EU text book “Economics of Water Management in Agriculture” (2014).