What drives farmers to change?

This AgFirst literature review explores the social and behavioural factors influencing farmer adoption of practices to reduce biological greenhouse gas emissions.

The key takeaway? There is no one-size-fits-all approach.

Farmers are influenced by a mix of economics, risk, farm systems, social networks, knowledge and personal circumstances. For new practices to gain traction, they need to be practical, compatible with the farm system, worth trialling and deliver benefits that farmers can see. The research also highlights the importance of trusted advice, farmer-to-farmer learning, practical extension and involving farmers in developing solutions. And change takes time - significant shifts in on-farm practice could take 20–30+ years, reinforcing the need for a long-term, practical and coordinated approach.

The report points to a combination of research, education, incentives, trusted extension and practical on-farm solutions as key to supporting change. A useful reminder that achieving meaningful emissions reductions starts with understanding the people making the decisions on farm.