‍AgFirst is proud to celebrate the success of our Chairperson and consultant, Erica van Reenen, who has been named NZIPIM Rural Professional of the Year at the 2025 FarmIQ Rural Professional Awards, announced during the NZIPIM National Conference in Christchurch.
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The award recognises Erica’s outstanding leadership, vision, and contribution to the rural sector. As AgFirst celebrates its 30th anniversary this year, her success carries special significance—reflecting not only her impact across the industry but also the way she leads from the front for the AgFirst team. Erica embodies the values of innovation, collaboration, and practical excellence that have defined the business since its beginnings.

Erica has built her career at the intersection of environmental management, farm system design, and rural strategy. She is widely respected for her practical yet innovative approach to tackling some of the sector’s most pressing challenges, from sustainable land use and water quality improvement to navigating compliance and change.

AgFirst NZ CEO James Allen said Erica’s recognition is well deserved:
“Erica’s leadership extends beyond technical expertise. She has an ability to bring people together, mentor emerging professionals, and inspire confidence in the future of our sector. This award reflects the respect she has earned across the industry.”

Erica’s influence is also felt in her dedication to mentoring young professionals and supporting rural communities at grassroots level. She is passionate about empowering farmers to adapt to changing market demands, regulatory pressures, and environmental challenges, while maintaining profitability and wellbeing.

Her work complements the achievements highlighted in the wider FarmIQ Rural Professional Awards, showcasing the breadth of talent, innovation, and collaboration driving New Zealand’s primary industries forward.

Reflecting on the award, Erica said:
“It’s a privilege to work alongside farmers, colleagues, and communities who are willing to embrace new ideas and shape a resilient future for our primary sector. This recognition is really a testament to the collective effort across the industry.”

AgFirst is delighted to see Erica’s dedication acknowledged on a national stage and congratulates all the 2025 FarmIQ Rural Professional Award winners who are helping shape the future of farming in New Zealand.

👉 Read more about the 2025 FarmIQ Rural Professional Awards

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