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Ross is a founding member of AgFirst and brings over 20 years horticultural experience to the business. A grower in his own right, Ross has frontline experience with the issues orchardists face, and offers his grower clients a complete consultancy service, including:
- purchase feasibilities
- financial planning and monitoring
- labour recruitment
- training and management
- technical and financial advice
As well as one-on-one grower consultancy, Ross works closely with all levels of the horticultural industry, including central and local government, banks, packhouses and processors, exporters and retailers, insurers and manufacturers.
Grower education is a passion, and Ross regularly leads field days for various projects, ensuring the latest technical advances and good tree management techniques make it into the hands of the growers.

While primarily focused on pipfruit these days, Ross also has a strong background with kiwifruit and summerfruit.
Projects and Services
Benchmarking for Intensive Orchard Production
A project set up to study the performance of intensive and semi-intensive apple blocks throughout New Zealand, benchmarking their performance with our established standard planting system in each district. read more...
NZ Pipfruit National Crop Estimate and Statistics Annual
Each year Ross and the team collate a huge amount of data to put together these two reports. Historically the crop estimate has been accurate to 4%. The Statistics Annual is becoming a key piece of industry infrastructure.
MAF Farm Monitoring
Each year the MAF Policy monitors the production and financial status of farms and orchards. These models are the basis of MAF Policys series of short-term financial and physical forecasts for agriculture and horticulture sectors and regions within New Zealand.
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